Apple Stores have achieved a huge following around the world. These tech-centred stores have enabled apple fans to come together and worship at the altar of innovation and genius.
Buying Apple gadgets is almost second place to the other great features such as onsite tech help and product test models.
Android is taking a leaf out of Apple's successful book and and looking at launching its own stores globally. The first of the Android stores was recently opened in Melbourne, Australia to celebrate all things Android.
A number of big names in the telecommunications and tech industries have played a part in the development of Android mobile technology. The Australian store is a team effort from the mighty web brand, Google, and Telstra, Australia's biggest mobile telecoms company.
Handset makers HTC, Sony, Motorola, LG, Ericsson and Samsung all utilise Android technology in their latest generation smartphones and were involved in the store's conception from beginning to end.
So far, Androidland has proved a huge hit in Australia. Thousands of people visit the store each month and the Spaceship area can get very busy with customers playing and having fun with the interactive features.
However, as yet there are no definite plans for Androidland to expand into North America, Europe or Asia.
This flagship store is still very much in the experimental stages. Apple and Microsoft have stores all around the world but the costs are significant.
Google and other Android related companies will need to be sure that Androidland can provide value for money in the long run, before they commit to a worldwide store launch.
Androidland is definitely more of a playground than a store, and has been developed to showcase the collaborations and innovations that have gone into Android development.
Androidland is an adventure that seems to be paying off in Australia. However some serious consideration will need to be taken before Android movers and shakers think about taking on more physical locations around the world.