Androidland: The First Android Themed Store Launches In Australia

Apple Stores have achieved a huge following around the world. These tech-centred stores have enabled apple fans to come together and worship at the altar of innovation and genius.

Buying Apple gadgets is almost second place to the other great features such as onsite tech help and product test models.

Android is taking a leaf out of Apple's successful book and and looking at launching its own stores globally. The first of the Android stores was recently opened in Melbourne, Australia to celebrate all things Android.

Android Store

A number of big names in the telecommunications and tech industries have played a part in the development of Android mobile technology. The Australian store is a team effort from the mighty web brand, Google, and Telstra, Australia's biggest mobile telecoms company.

Handset makers HTC, Sony, Motorola, LG, Ericsson and Samsung all utilise Android technology in their latest generation smartphones and were involved in the store's conception from beginning to end.

• Androidland is a flagship store designed to bring together various elements of Android technology.
• Here fans can learn about the various Android technologies available including tablets and smartphones.
• The store showcases a number of displays and features that explore the world of Android design and technology in more detail. Basically helping shoppers to understand exactly what Android is all about.
• Androidland is a celebration of technology at affordable prices. The entrance to the store is a powerhouse of white, black and green and interactive windows greet customers as they arrive.
• Android icons can be seen almost everywhere you turn and imposing Android statues stand guard over the displays.
• One of the most attractive features for customers is the interactive Spaceship zone. Here customers can test drive various apps and Google features (such as Google Earth).
• You can also 'Androidify' yourself using the fun interactive technology available.
• Referencing the newest software offering from Android, freshly cooked gingerbread is on offer to all who visit the store, and the smell of this sweet treat wafts through the building.
• The concept means an intensive experience is provided for customers which includes all the senses, sight, sounds, touch and even smells of the world of Android.
• Androidland is all about having fun and learning more about Android technology and how it can benefit you.

Store Expansion

So far, Androidland has proved a huge hit in Australia. Thousands of people visit the store each month and the Spaceship area can get very busy with customers playing and having fun with the interactive features.

However, as yet there are no definite plans for Androidland to expand into North America, Europe or Asia.

This flagship store is still very much in the experimental stages. Apple and Microsoft have stores all around the world but the costs are significant.

Google and other Android related companies will need to be sure that Androidland can provide value for money in the long run, before they commit to a worldwide store launch.

Androidland is definitely more of a playground than a store, and has been developed to showcase the collaborations and innovations that have gone into Android development.

Androidland is an adventure that seems to be paying off in Australia. However some serious consideration will need to be taken before Android movers and shakers think about taking on more physical locations around the world.