Have you tried searching for something important and get outdated information in return? Do you keep landing on old pages?
Does link baiting annoy you? Don't worry, Google got you covered with its new Freshness Update.
The recent search algorithm update aims to promote fresher and more relevant search results.
According to Google's official blog, the new update will affect approximately 35% of all search queries. Google search engine is now smarter that when you start typing for an event, even without specifying the date, it will automatically yield results containing the most recent ones.
The upcoming 2012 Olympics is just one great example. All of these are made possible by the Caffeine web indexing system.
It guarantees quick and wide-scale crawling and indexing of every new content. Google initially classifies the degree of freshness into three:
1. Most recent events
These are also called trending topics, the same concept applied in Twitter for the most tweeted hash tags.
Hot topics are being talked about in the world wide web so the competition now lies on when the information was released or content was published.
With the most recent update, you can even find high-quality pages that might be minutes old.
2. Recurring events
As mentioned in the first paragraph of this post, the reason behind online search is to get updated information.
Since there are events that take place in certain periods, Google tries to simplify and narrow down your searches by providing the most recent events related to your searches.
Results for annual conferences and presidential elections are usually based on the current year.
3. Frequent updates
These usually happen in the field of technology and gadgets. Even though the subjects concerned are not hot topics, updated specifications are necessary when looking for a new DSLR camera or brand new car.
But this doesn't mean that old content are obsolete. There are facts that remain true even as the years pass by. Examples are history, recipe and biography.
Different searches have different freshness needs, according to Amit Singhal, Google’s primary engineers. Therefore, results that are few years old can still be helpful.
Besides, when you do an online search, the high-ranking websites are still keeping their position such as Wikipedia and About.com.
As Google grabbed time stamped content, web masters should be also freshness-driven. Imagine your blog as a TV network.
The more often you talk about relevant and interrelated things, the more viewers you will get because each episode will perk their interests.
Who knows, you can be the source of the most popular online series. And remember, it pays to keep your sites updated!