Websites have become integral in any dental marketing strategy. In this fast-paced world that we live in, people have espoused an “I want it now” kind of attitude and, for this reason; dental websites have become extremely indispensable. With the help of dental websites, prospects have access to a ton of information with just a few clicks.
The problem is that there are some dental practices which, in the effort to cut costs, end up designing their websites the wrong way. These amateurish websites are filled with mistakes that they defeat the entire purpose of marketing.
Remember that to some of your prospects, they see your dental practice for the first time through your website. This is why you need to put your best foot forward and give them a site which looks professional, sleek and focused.
Mistake No. 1: Lack of Goals
This is one of the more common website mistakes. There are some dental practices who feel that the only reason for why they need a website is because their competition has one as well.
But just because you have a website does not mean patients will instantly swarm to your clinic. Information is important when setting up a site.
But at the same time, you want to think about the entire visitor experience. What do you want your visitors to do while browsing through your website and what are the things that you do to encourage this? For instance, you want your visitors to schedule an appointment with you.
Then maybe you should include a feature which allows them to book an appointment in a easy manner.
Mistake No. 2: Not Focused
You cannot try to market your services to everyone. For some reason, you’ll have to narrow down your target market and concentrate on these people.
You must apply this principle to your website. Your message should be appropriate for your target market so that visitors belonging to that market can instantly resonate and relate with your website.
Mistake No. 3: Poor SEO
Another common mistake is failing to optimize a website. What good is your website if the search engines are not able to bridge your prospects to your dental site?
Just because you have your website address on your brochures and business cards do not mean that your prospects will instantly find your website.
Without the help of SEO, your website will be buried at the very bottom of the website stack.