Content Sharing: It’s Not All About You: It’s About What The Customer Wants

You’ve owned a local business for quite some time now, and you’ve gained a lot of achievements, certificates, popularity, and so forth. That’s great! You’ve came a long way since starting your local business.

Consider how you go about showcasing all of this, though. People aren’t always fond of ‘braggers’.

Your local business website should be about your business, and the products you have to offer. It’s nice for people to know what you have accomplished and what kind of honorary awards you’ve received.

This shows you’re accomplished and credible. Even so, it’s important to keep your website based on what it is people are expecting to get out of it.

Learning you have a lot of shiny medals probably isn’t their main focus when visiting your sight. Instead, they want to know what products and services you have to meet their needs first.

Then, they’ll want to see reviews and testimonials to support those products and services.

If wanting to “brag” about all the achievements you’ve accomplished, consider posting them in your blog or on a news page you may have for your local business at the point in time that you achieve or receive them.

Otherwise, the main focus when trying to attract customers and new leads should be on other types of content you have to offer, which should focus on products and helpful newsworthy information your target audience wants to read.

When it comes to your products, people want to know more about them. What is it about the product your local business is offering that makes it worth purchasing? Explain your products or services in greater detail.

Tell how your products and services work and what they will help people accomplish. When it comes to other newsworthy content that you share on your site or blog, consider industry related material, promotions, helpful tips and information, or anything your target audience might be interested in reading about.

Think of it this way. When people are trying to learn about a new car, they seek out experts. They want to find someone who knows everything about the car they are interested in, so they seek out this person. You are this person.

The product you’re offering is the shiny new car they are interested in. They reach out to you to learn everything they can before purchasing. You have to be the teacher and explain to them everything there is to know, including why it is that they should finalize the purchase.

Overall, it’s nice to display your awards. Just do it sparingly. When showcasing your awards in blogs or newsletters within your site, don’t overdo it by posting them all one after the other.

Some people may be intrigued to learn about why it is you received the award, and as stated earlier, it does help build credibility so people will trust you or your products and services more.

Spread them out throughout your posts in between the huge amounts of informative and educational content you’re providing on a consistent basis, as well. Good luck!!  

About the Author:

Chris Marentis is a veteran in the field of local business online marketing. With his company Surefire Social, Chris successfully leverages website development, social media marketing and search engine optimization to generate leads and brand local businesses across the web.