Recent news is that Google Chrome is now the most popular web browser of all overtaking Microsoft's Internet Explorer which was the previous number one.
This has happened for brief periods of time in the past, but for the first time it has enjoyed a lengthy stay in the number one position and as it wins more fans this looks set to continue.
Specifically Chrome now accounts for around 31.88% of web traffic according to one digital analytics source which is just above the 31.47% of Internet Explorer. This is no doubt simply down to the quality of Chrome which not only has a highly minimalistic interface (ideal for netbooks) but also the fastest loading times.
Of course IE10 released alongside Windows 8 could upset the apple cart (that would have been a great pun if I was talking about Safari) but until then it seems Google is king yet again.
Can nothing stop Google? It seems that they have either battered down the competition or gotten there first in numerous other cases, who knows what frontiers they will conquer next? Let's have a little look at all the online services and industries that Google has a hand in and how they have fared.
Obviously Google is the undisputed king of search – and this is something that all of us have been used to for some time now. The whole SEO industry practically revolves around what Google does, and despite admirable efforts neither Yahoo or Bing can really offer any competition at this time.
This is simply down to Google offering the superior product (which Yahoo is actually based off of), and even though recent change might annoy us
There was a time that AOL and Hotmail ruled the roost when it came to e-mail, but those days are behind us now. Technically Yahoo is the most popular free e-mail service with (where are these people?
I've never met anyone who uses Yahoo...), however Googlemail is hot on its tail with around 350 million active users. Again this is down to the sheer class of the product being offered – with near unlimited storage and a highly customizable interface you couldn't really ask for more...
While Microsoft are cooking up their own offering when it comes to maps and have 'Bing Maps' currently, for now they can't touch Google Maps which comes loaded on every Android and every iPhone and which provides the backbone of the highly popular Google Earth.
Google Plus wasn't exactly a failure, but it hasn't taken off quite how Google had hoped either. However with Google pushing the service through all it's other channels, and with it offering such impressive advantages to webmasters, it is probably only a matter of time before it starts to pick up steam.
Based on these other success stories I'd be a little nervous right now if I were Facebook.
Google became the undisputed king of video online in one move and over the course of just one day – by purchasing YouTube. This gives them access to by far the most popular video community and means that you can't really consume media online without going through Google in some way, shape or form.
At one time it looked like the iPhone couldn't possibly be toppled and iOS became the gold standard for phone operating systems. That's finally changed however as the number of active Android units has overtaken the number of iPhones.
This is simply down to the fact that like Microsoft before them, Google offered their operating system across platforms. Couple that with the far more open nature of Android and you're onto a winner.
What's next? If rumours are anything to go by then we should expect to see Google's GDrive muscling in on iCloud and DropBox's territory any time soon. I hope you like Google, because it seems like they're not going anywhere for a long time.
While GDrive was something that we have been expecting from Google for last 6 years, it will be great to see their self-driven cars on road soon.
About the Author:
Keith is a blogger and SEO. He is amazed by the number of diversified industry Google has been able to conquer in less than 15 years. He works with Rank First Melbourne where you can catch him writing about website promotion and link building.