Retailers over the world are very concerned with moving their stock in high quantities over a short period of time. Many of them are not aware that to do so would require the partnership of customers who become loyal over time.
This partnership should be mutually beneficial where both sides experience a win-win scenario.
For the retailer it would mean their bottom line while for the customer it would mean a faster and better shopping experience where they are handled in a delicate manner much like a raw egg.
Retailers can use epos systems to improve the way that they handle their customers. These systems have features that would make a marked difference as follows;
Fast implementation – there is common belief that most large software solutions require a long and tedious implementation system. This means that, time is spent away from the core business and focusing precious hours installing the software system.
This makes many retailers shy away from software upgrades. Fortunately, epos software takes less then 15 short minutes to install and is up and running immediately.
Ease of use – in the past many retail software solutions were a complex web of small operations which were very confusing for many retailers to operate.
Lots of time was wasted because bugs in the system caused delays and it was also very difficult for new employees to learn the system on time.
These delays got transferred to the customers who promptly disappeared. Luckily newer retail IT systems are very user friendly and can be operated by almost all employees with relative ease.
Scalable – like any other business, a retail outlet aims to expand into a retail chain. Any software implemented must therefore be flexible enough to grow with it as it expands. Adding new modules should be easy.
This should also not compromise the security settings of each retail outlet as well as the overall retail operation as a whole.
Round the clock customer support – in the world of the internet, customers love to feel that they can shop at any time day or night. They love to feel that if a problem arises they will be sorted out as soon as possible.
This is crucial in earning their short term and long term loyalty. It is also crucial in ensuring that they refer many others of their friends to the retail outlet. Customer support is key.
Customer recognition – loyal and repeat customers, like any other human being, love to feel recognized for their loyalty. This is because; they have given the retail store consistent business for a period of time over and above most other customers.
Ways and means of identifying loyal customers is very important. The main goal is to provide them with special incentives that show appreciation and also encourage them to keep partnering with the retail store.