Creating green-friendly packaging solutions is one of the hottest trends in the retail packaging marketplace today.
Minimizing waste in packaging is one of the most effective ways to reduce the product’s overall environmental footprint and has the advantage of being one of the most visible ways as well.
Customers can clearly see the difference between minimally packaged products and more elaborate packaging, making this one of the most cost-effective ways to demonstrate green corporate practices for the purchasing public.
This can create valuable good will for the company with environmentally minded consumers and present a positive image of the products into the bargain.
Of course, the quality of the packaging and its protective qualities are also important in deciding on a particular style and technique for various retail items.
For instance, cell phones typically require more shielding than a comparable ballpoint pen or tape dispenser due to the greater fragility higher end electronics typically display.
In many cases, vacuum formed packaging can provide greater support while still minimizing the amount of packaging material required to protect these delicate items during transport and delivery to retail store shelves.
Vacuum forming allows the plastic to conform precisely to the shape that will be inside it, leaving very little room for shifting or moving inside the packaging.
This can provide the same protection as much more complex and elaborate packaging while reducing the amount of waste and expended energy.
A clear difference
The development of new polymers has made vacuum forming even more competitive with traditional paper and plastic combinations.
Because most vacuum formed materials are translucent or transparent, the contents of the package can be clearly revealed and inserts with details and promotional material can be seen through the packaging.
This not only reduces the amount of packaging, but can reduce the required shelf space as well, allowing more units to be displayed in the same amount of space.
Additionally, because vacuum forming produces packages that are durable and stand up to a certain amount of abuse, these packages can be displayed on hanging racks as well as on flat shelves.
Managing the packaging conundrum
In some cases, as in per-dose packaging for pharmaceuticals and sterile packages for medical instruments, the amount of packaging is not as crucial as the quality of the end result.
However, vacuum forming methods are providing more environmentally responsible methods even for these advanced packaging challenges.
By thinking green throughout the packaging process, companies can reduce waste and preserve the environment while marketing their products effectively.